November 2007 – present
Magnetise Group ( – London, UK
Position: Head of Design
Working closely with the technical team to develop innovative advertising and publishing platforms. Producing interaction patterns, flow charts, detailed wireframes and user journeys. Creating supporting documentation, presentations, guidelines and graphs. Testing and debugging products to guarantee a completely intuitive and user friendly final product. Focusing on improving user interaction on rich-media multi-action ads and online campaign.

May 2006 – September 2007
TMN Group ( – London, UK
Position: Senior Graphic and Interface Designer
Designing a number of innovative online applications for the online lead generation market. Developing detailed wireframes, discussing suitable structures with the tech team, designing interaction patterns, flow charts and user journeys. Creating supporting documentation, presentations, guidelines and manuals.

March 2003 – March 2006
Luciene Calabria Graphic Design – São Paulo, Brazil
Position: Senior Graphic and Interface Designer
Print and web design, branding and packaging. Duties have included developing interface design for databases and websites and designing book covers, CD covers, brochures and magazines.

November 2002 – February 2003 ( – London, UK
Position: Senior Graphic Designer
Designing and sending for print LP and CD covers. Developing website project, publicity materials and promotional items as well as intensive and detailed image retouching.

February 1999 – October 2002
Instituto Itau Cultural ( – São Paulo, Brazil
Position: Graphic Design Manager – Communications Department
Main task was to combine print and digital identity, introducing style guidelines as well as designing a variety of brochures, catalogues, books, advertising campaigns, websites and multimedia presentations to promote and disclose Brazilian culture through Visual Arts, Music, Cinema, Performing Arts, Literature and New Media. Duties have included developing the biggest Brazilian Visual Arts databases project for the Internet (information architecture and interface design), designing graphics and signs for art exhibitions and developing educational material for schools and libraries.

October 1994 – January 1999
Latitude 0 ( – São Paulo, Brazil
Position: Graphic Designer
Designing and coordinating interactive multimedia projects (CD-ROM, websites, extranet) for high profile clients as well as designing the inhouse monthly CD-ROM magazine for this pioneer multimedia publisher.

December 1991 – September 1994
LC Design – London, UK
Position: Freelance Graphic Designer
Print design and branding.

September 1989 – November 1991
Studio Adelaide Acerbi ( – Milan, Italy
Position: Art Director Assistant and PR Communications Assistant
Working for Adelaide Acerbi, head of the brand image for Driade (the Italian furniture and home accessory company founded in 1968), assisting on the design of catalogues, books, brochures and invitations as well as organising the company’s photography archive.


• Fluency in Adobe Creative Suite (Photoshop, Illustrator, Flash, Dreamweaver), MS Office Suite, Omnigraffle.

• Practical experience with CSS, HTML, AS, GWT, JavaScript, XML, PHP.

• Strong typographic and page layout skills

• Mac and PC proficient

Fluent English, Italian and Portuguese